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Design & transforming

Bloom’s taxonomy

Information design is a form of teaching, and we can learn from how teachers think about their role.

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Information design is a form of teaching, and we can learn from how teachers think about their role.

Educational theorists sometimes divide the objectives of education into three domains: cognitive (intellectual skills), affective (aesthetic appreciation), and psycho-motor (physical skills). Benjamin Bloom1 published an influential taxonomy of the cognitive and aesthetic domains, and psycho-motor ones were added later.

Literacy involves all these skills, and research on information design fits into this pattern quite well.

Cognitive: how can we lay out the information clearly and make it easier to understand?

Psycho-motor: how do people read information? how can we make type more legible and interfaces more usable?

Affective: how can we attract users and keep them engaged? How can we create a sense of place? Literally in a wayfinding project, or metaphorically in documents or apps.

 

1. Bloom, B. (Ed.). (1956). Taxonomy of educational objectives, Book 1: Cognitive domain. Longman.

How this helps
Designers are apt to focus on the affective domain, and information writers on the cognitive. User testing often starts with the psycho-motor stuff. It’s all relevant, so it’s important to work together.
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