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Essential for any information design that includes text.
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Essential for any information design that includes text.
At the heart of plain language1 are recommendations such as:
Over last few decades, plain language laws have been passed in a number of countries, and it has heavily influenced government and legal communication.
The recent international standard for plain language2 is based on a model of the reading process.
Principle 1: Readers get what they need (relevant).
Principle 2: Readers can easily find what they need (findable).
Principle 3: Readers can easily understand what they find (understandable).
Principle 4: Readers can easily use the information (usable).
Information design is recognised by plain language experts as central to all four principles.
And information designers recognise plain language in the same way. Most information design agencies employ plain language writers working closely with designers.
1. Martin Cutts (2020) The Oxford Guide to Plain English. Oxford University Press
2. ISO 24495-1:2023. Plain language —Part 1: Governing principles and guidelines.