
Because it is laid out in columns, this site doesn't display properly on a phone held vertically.
Please turn it sideways.
Illusions are not just visual. Our verbal cognitive processes can be tricked too.
Illusions are not just visual. Our verbal cognitive processes can be tricked too.

Psychologist Peter Wason1 observed that this sentence is almost universally misread. Taken literally it means we should ignore all head injuries. But because we know this is not what is intended, we disregard the literal meaning and assume it is saying that ‘No head injury is too trivial to be treated’.
This is a verbal illusion and it’s linked to the concept of confirmation bias (a term coined by Peter Wason). We tend to seek out information that confirms our existing beliefs and expectations rather challenges it.
This is also an example of how easy it is to misunderstand negative sentences. Better to rephrase it as ‘All head injuries should be treated, however trivial’.
And if you really do mean to make a point that appears to go against common sense or established knowledge, take special care to spell this out, rather than set traps for your reader to trip on. That would be a dark pattern.
1. Wason, P. C., & Reich, S. S. (1979). A Verbal Illusion. Quarterly Journal of Experimental Psychology, 31(4), 591-597.