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About these things

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I’ve been working, teaching, researching, reflecting and writing about information design for a long time. This is a collection of ideas I’ve found interesting and useful, and which I’d like to share.

It won’t teach you to design, but I hope it will help information designers who are reflective practitioners.

Many people arrive at information design from another profession, where they’ve come to realise how important clear communication is for health, law, finance, management, technical writing, education, or government. I hope they will get insight from these pages that they might not find in design textbooks. In fact, this project started as a way to put some of the teaching from the Information Design Summer School online – including the theory cards we used to quickly relate real world design problems to relevant theories.

It’s inspired by similar collections I’ve found among architects: for example, Matthew Frederick’s 101 things I learned in architecture school. (see Things to know).‍

I’ve designed it for how, it is said, people read today – you can browse and skim-read, and move quickly to related ideas through links in the margin.

And I’ve designed it for how I like to write – in blog-length chunks. So I haven’t attempted to build an argument in the proper linear way hoping someone will read it all the way through.

I’m not entirely sure what genre this belongs to – I think of it as a book, that in paper form might devote a spread to each topic. So an e-book then.

The site is still under development (and probably always will be). I am still working to copy-edit the citations, and to check accessibility (which is a huge challenge and grey area for information design that relies on format). Here is a link to a list of topics still in preparation.

Please get in touch with your comments and suggestions to rob@designthings.org

Rob Waller, September 2025

© Robert Waller 2025
Except where specified on individual pages, this work is openly licensed under Creative Commons BY NC ND 4.0.

This means you can distribute it for non commercial purposes and in unmodified form so long as you give appropriate credit. And it would nice if you let me know by emailing rob@designthings.org

The exceptions to this Creative Commons license are pages where someone else owns the copyright of material I have used. In particular there are a number of cartoons I have licensed from the New Yorker magazine.

Acknowledgements

Thanks to all the people I've worked with over my education and career who have taught me and shaped my thinking: in particular, Richard Shirley Smith, Michael Twyman, Ernest Hoch, Ken Garland, Michael Macdonald-Ross, Peter Whalley, David Lewis, Jenny Waller, Martin Evans, Judy Delin, Clive Richards, Karel van der Waarde. And everyone who worked at Information Design Unit, too numerous to list here.

Citations

If you would like to cite something from here, please do not use the large numbers at the top of each page. They are page numbers, not item numbers, so will change as I add more content.

I suggest this format:
Waller R. (2025). 'Transforming', Things an information designer should know. https://www.designthings.org/
things/transforming

Building the site

I used Webflow to build the site. It gives a great deal of control over typography for people like me who don’t want to learn the intricacies of CSS.

The sans serif font is Open Sans, designed by Steve Matteson. The serifed font is Merriweather, designed by Eben Sorkin. They are both free fonts.