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Because it is laid out in columns, this site doesn't display properly on a phone held vertically.
Please turn it sideways.
How about H2H? Human to human.
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How about H2H? Human to human.
There’s B2B communications and B2C. Business to Business and Business to Consumer.
They are said to need a different approach to communications, because businesses may be selling complex services and are trying to form long term relationships and partnerships, whereas consumers apparently want to make quick spontaneous decisions.
You don’t hear much about C2B (Customer to Business) as a thing to care about, and increasingly there’s no channel for that. If you have a questions or complaint, there’s a long phone queue and increasingly no phone number at all. The chatbots have human names but aren’t. There’s an asymmetry about the relationship, too. You can upgrade online, but to downgrade or cancel you need to go three rounds with a sales person incentivised to retain your business.
Then there’s L2L. That’s lawyer to lawyer – legal gobbledegook only they can understand. Occasionally there’s L2N – lawyer to no one. That’s when even lawyers can’t understand it.
How about replacing all of this with H2H? Human to human.
TLA stands for Three Letter Acronym.
Cartoon by Pat Byrnes, The New Yorker, reproduced by permission