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Reading & cognition

A book is a book is a book

A comment from graphic designer Ken Garland, as digital books appeared on the horizon in the early 80s

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A comment from graphic designer Ken Garland, as digital books appeared on the horizon in the early 80s

Whenever I rhapsodize about the opportunities presented by the electronic media, at the back of my mind I find myself thinking, “Yes, but a book is a book is a book. A reassuring, feel-the-weight, take-your-own-time kind of thing…”

Garland K & Associates (1982) Ken Garland and Associates: Designers – 20 years work and play 1962–82, London: Ken Garland & Associates 

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Appreciate the aesthetics of whatever communication channel you’re working with. Make it so people choose to use it, and feel good about their choice.
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