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Perception

Closure and continuity

Gestalt principles: we see alignments of visual objects as significant, and actively look for shapes and structures.

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Gestalt principles: we see alignments of visual objects as significant, and actively look for shapes and structures.

We see the four dots on the left as a random group. But on the right the same four dots can be seen as a square. This is the Closure Principle. The grid systems used by graphic designers are based on this – readers see the resulting visual order as organising the content into significant sequences or groups. 

The Continuity Principle is similar, but applies to lines rather than shapes – it explains why we can easily see trends in graphed data.

How this helps
If you make anything line up on a page, people may assume there’s a relationship.
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