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Please turn it sideways.
The visual quality of a place (or page) that makes it interesting and memorable
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The visual quality of a place (or page) that makes it interesting and memorable
Kevin Lynch’s wayfinding classic The image of the city1 introduces the concept of imageability:
that quality in a physical object which gives it a high probability of evoking a strong image in any given observer. It is that shape, color, or arrangement which facilitates the making of vividly identified, powerfully structured, highly useful mental images of the environment. (page 9)
In this website, the large coloured numbers help give imageability to pages where there’s no illustration.
1. Kevin Lynch (1960). The Image of the City. The MIT Press.