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Reading & cognition

Stressed reading

Stress has a significant impact on our ability to understand information.

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Stress has a significant impact on our ability to understand information.

When highly stressed our attention is on the crisis, and we have little mental space left over to understand complex information.1 This affects our ability to learn and to retrieve information from memory, and makes it more likely to misunderstand information which under normal conditions would seem quite straight-forward. Stress could be caused by receiving bad news about, for example, redundancy, debt, a health diagnosis or bereavement.

A few years ago we researched this issue on behalf of an organisation who had to communicate complex information to bereaved people1 about insurance and pensions.

We consulted with people who had themselves been bereaved, and the solutions that emerged included:

  • Deal with one issue at a time.
  • Start with the more important things, and fill in detail later, or if asked.
  • Be direct, factual and unemotional. In the case of bereavement, there is no need to constantly offer condolences every time you communicate.
  • Be positive and offer specific help from a human contact.
  • Encourage them to involve someone else in important decisions.
  • Communicate frequently.

Some of them said that they didn’t read anything for several weeks or months. When they felt up to it, they had to tackle a pile of letters, and found it hard to find the right sequence, and understand the cross-references. This is something we could help with as information designers, using clear titles and numbered steps.

1. Sandi, C. (2013). Stress and cognition. WIREs Cognitive Science, 4(3), 245-261. https://doi.org/10.1002/wcs.1222

2. These were people widowed by the sudden death of service personnel.

How this helps
If you are asked to write or design communications for people who are likely to experience stress, consult with them in a sensitive manner. We found they were very grateful to be involved.
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