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Perception

Prominence

We focus on the most prominent feature.

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We focus on the most prominent feature.

The most important story in a newspaper has the largest headline on the front page. Graphic designers use various techniques to focus the reader’s attention onto the most important information, including

  • size and colour
  • position (for example, at the top of the page)
  • isolation in space.

Prominence is not one of the classic Gestalt principles, but it sits alongside them as a key design resource.

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